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'2013/06/09'에 해당되는 글 1건

  1. 2013.06.09 Ask.fm question on Circlejerking in fandom

First, a definition as told by knowyourmeme.com - “Circle Jerk” is a slang term referring to the positive feedback loop that can occur when ideas and beliefs are reinforced within a group or subculture’s enclosed space. The phenomenon is typically observed on websites that consists of self-contained forums for specific interests or subcultures.


In short, in a group (or in this case a fandom) where they support a certain subject of interest, there is a culture of continuous support and praise for members who 'contribute' ideas/thoughts/activities pertaining to said subject.


How do we apply this to any idol fandom? Let me illustrate with an example. 


The SONE fandom's general interest is, of course, SNSD themselves, right? 


Take any 10 or 20 sone on twitter who follow each other and tweet virtually everyday about SNSD. Then take the amount of say, pictures/gifs/videos/UFOs/instagram updates you get daily. Put this together. What do you get? Tweets from these 10 or 20 people about SNSD's flawlessness, how amazing they are, how funny they are. 


This is good, right? We're collectively praising soshi. And considering how each fandom is MORE OR LESS in its own enclosed space, this praise circles around within the fandom. I say more or less because there are, of course, SONEs who are very active in other fandoms, and links form. But, for the most part, it is a closed loop. SONE talk to SONE and are friends with SONE. This is a fact. To explain this phenomenon is a subject for a separate discussion.


So, how does the problem come in?

Look at how many subcultures exist within the sone fandom. 

There are the 'info' people, the trolls, the jokers, the shippers. 

I'll use shippers as an example, cause I like teasing them ;)

For effect, I'll just stick to TaeNy and TaengSic (cause let's face it, people are boring).


How does circlejerking occur? 


Ever log on Twitter one day and see TaeNy shippers furiously defending their ship from "antis" whom you don't really see? That's circlejerking. You may or may not (most likely not), see what someone said or did to set off the shippers. 


What happens is the following:

Shipper gets mad, starts criticising these 'haters' whoever they are.

Shipper starts defending his/her support for own ship.

Shipper then switches focus to praise about their ship.


At every level of these 3 incidents, a fellow shipper agrees, RTs a tweet, and it spreads. It goes on continuously. Okay, so at the end of the day, we'll have all the shippers agreeing even more that their ship is the best and worth defending, blah blah. 


Why is this a problem? A shipper has every right to an opinion right? They should feel proud of their ship, yes? 


This is where another Twitter/fandom phenomenon appears. Take maybe 5 people who have a substantial number of followers. They start making noise, the noise spreads, and the people who follow them agree blindly. 


It is silly to assume that blind following doesn't occur even on twitter. People actually believe that if someone with 5,000 followers says something, it is the absolute truth.


What happens then? 


5 people with 5000 followers say something. 20000 of their followers agree because these people must be preaching the right thing. This is a problem because, inevitably, there are people who disagree. Plenty of them. Naturally, a rift forms.


TaeNy shippers distance themselves from the TaengSic shippers, the jokers, etc, and promote their own 'network'. 




p.s. I'm not sure if this makes sense to anyone. I'm only sure that plenty would flame it. If you have a negative opinion about what I've said above, please save your energy typing angry words at me. Meet me in person, tell me how my opinions are bullshit/rubbish and see how many fucks I can give.


Cheers :) 

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Posted by AngryCamel

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